PANERA BREAD Trademark

Prosecution Summary

Trademark Summary

The PANERA BREAD mark is a design consisting of a woman's head and arm with a loaf of bread above the words "PANERA BREAD," all placed in an etched square. The mark covers a broad range of goods and services including bakery items, beverages, soups, coffee, restaurant and catering services, plastic drinking cups, loyalty cards, and related business services across multiple international classes. The registration is currently active with a partial Section 8 (Continued Use) and Section 15 (Incontestability) affidavit accepted as of April 17, 2023. The owner is Pumpernickel Associates, LLC, a Delaware limited liability company.

Recent Activity

The mark was filed on July 22, 2014, and registered on the Principal Register on April 12, 2016, after publication for

Trademark Facts

Goods & Services

Bakery goods, coffee, coffee and tea drinks, coffee and tea based beverages, [ chocolate based beverages, brownies, ] prepared pastas, [ egg sandwiches, hot and cold sandwiches, pasta, ] bread, [ bagels, pastries, panini, ] cookies, [ muffins, oatmeal, granola, parfaits, ] salad dressings; Magnetically encoded loyalty cards, incentive cards, reward cards [, and gift cards ] that may be redeemed for or used towards the purchase of menu items [ ; downloadable mobile application for ordering food ]; Soups, [ vegetable and garden salads, tuna fish salad, stews, ] potato chips [, cream cheese, meat, poultry, pork, beef; salmon, not live; yogurt-based beverages, fruit salads, milk-based beverages with high milk content, egg soufflés; prepackaged meals consisting primarily of meat, seafood or poultry ]; [ Nutritionally fortified beverages and vitamin fortified beverages ]; [ Franchising, namely, providing technical and business management assistance in the establishment and/or operation of restaurants and cafes; computerized online ordering services in the field of restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes ]; "BREAD" FOR INTERNATIONAL CLASSES 9, 29, 30, 35 AND 43; Beverages, namely, fruit [ and/or vegetable ] juices, drinks, or smoothies; frozen fruit beverages and frozen fruit-based beverages; Restaurant, cafe and catering services; take-out restaurant services; restaurants featuring delivery; food preparation; preparation of carry out foods and beverages; Plastic drinking cups

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