WHAT THE FIT Trademark
WHAT THE FIT is a USPTO trademark filed by Lions Gate Entertainment Inc.. Status: Registered.
Prosecution Summary
Trademark Summary
The WHAT THE FIT service mark is owned by Lions Gate Entertainment Inc. and covers entertainment services including ongoing television programs in fitness and comedy, production and distribution of television programs, websites featuring fitness information and videos, and provision of non-downloadable entertainment via video on demand. The mark is currently registered and active as of December 24, 2019. No oppositions or legal proceedings are pending against this registration.
Recent Activity
The application was filed on January 18, 2018, and was published for opposition on September 11, 2018. A statement of use was filed on November 6, 2019, and the mark was registered on December 24, 2019. Most recently, on May 3, 2025, a Section 8 and Section 15
Trademark Facts
| Mark | WHAT THE FIT |
|---|---|
| Serial Number | 87761046 |
| Registration Number | 5944808 |
| Status | Registered |
| Filing Date | 2018-01-18 |
| Registration Date | 2019-12-24 |
| Mark Type | Word |
| Nice Classes | 041 (Education & Entertainment) |
| Owner | Lions Gate Entertainment Inc. |
| Attorney of Record | Brittany E. Kandela |
| Prosecution Events | 37 |
| Latest Event | REAP on 2026-04-29 |
Goods & Services
Entertainment in the nature of ongoing television programs in the fields of fitness and comedy; ongoing television programs in the fields of comedy, fitness, and variety; production and distribution of television programs; providing a website featuring information on exercise and fitness; providing a website featuring non-downloadable videos in the fields of entertainment and comedy; provision of non-downloadable entertainment in the nature of audio and video via video on demand (VOD) and subscription video on demand (SVOD); provision of non-downloadable television programs via video on demand (VOD) and subscription video on demand (SVOD); television programs