TRU BELIEVER Trademark
TRU BELIEVER is a USPTO trademark filed by ChromaDex, Inc.. Status: Registered.
Prosecution Summary
Trademark Summary
TRU BELIEVER is a standard character service mark for on-line and retail store services featuring dietary and nutritional supplements in International Class 035, with first use in commerce on June 28, 2019. ChromaDex, Inc., a California corporation, owns the mark, which was filed under Serial No. 88897727 and registered on the Principal Register as Reg. No. 7012856 on March 28, 2023. A cancellation proceeding (No. 92082984) filed by ChromaDex against Avior Nutritionals L.L.C. involving this mark among others terminated on April 3, 2024.
Recent Activity
Filed May 1, 2020, the mark was published for opposition September 1, 2020, and advanced to registration March 28, 2023 after multiple statement of use extensions and acceptance of the statement
Trademark Facts
| Mark | TRU BELIEVER |
|---|---|
| Serial Number | 88897727 |
| Registration Number | 7012856 |
| Status | Registered |
| Filing Date | 2020-05-01 |
| Registration Date | 2023-03-28 |
| Mark Type | Word |
| Nice Classes | 035 (Advertising & Business) |
| Owner | ChromaDex, Inc. |
| Attorney of Record | Susan Natland |
| Prosecution Events | 38 |
| Latest Event | EWAF on 2026-02-13 |
Goods & Services
On-line retail store services featuring dietary and nutritional supplements; Retail store services featuring dietary and nutritional supplements