BETTER BEING CO. WELLNESS BRANDS

Registered
Combined Mark
•

Key Information

Serial Number

90635750

Registration Number

7392104

Status

Registered

Ownership

NI

Owner Name

Type: Organization / Corporation

Address

550 West 2nd Street, Legal Department
Ogden, UT 84404

Critical Dates

First Use Date

Oct 1, 2021

Filing Date

Apr 9, 2021

Registration Date

May 21, 2024

Mark Descriptions

Goods

Class 30
Vinegar; dried herbs in powdered form; yeast powder; flavored vinegar

Mark Elements

Text Mark
BETTER BEING CO. WELLNESS BRANDS
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description

The mark consists of a circle with a depiction of a rising sun on the top third with four curved lines and one diagonal line. There is a downward arch from left to bottom depicting a sandstone arch. The bottom of the circle shows stylized landscape in three wavy lines. The word "BETTER" appears on the top line, "BEING" on the second line, with the smaller word "CO." with a line above and below "CO." The words "WELLNESS BRANDS" are on the third line.

Design Search Codes
01.05.25
Sun, other representations of the sun
26.01.09
Circles having animals as a border
26.01.21
Circles that are totally or partially shaded.
26.17.01
Bands, straight
26.17.05
Bands, horizontal
26.17.09
Bands, curved
26.17.13
Letters or words underlined and/or overlined by one or more strokes or lines
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Oct 1, 2021

Filing Date

Apr 9, 2021

Publication Date

Jan 4, 2022

Registration Date

May 21, 2024

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 06:52 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark BETTER BEING CO. WELLNESS BRANDS is a stylized design featuring a circle with a rising sun, curved and diagonal lines, a sandstone arch, stylized landscape, and the words "BETTER" over "BEING CO." over "WELLNESS BRANDS", with a disclaimer for "CO. WELLNESS BRANDS". It covers vinegar, dried herbs in powdered form, yeast powder, and flavored vinegar in International Class 030. The mark is registered on the Principal Register (Reg. No. 7392104) since May 21, 2024, owned by NutraMarks, Inc., a Delaware corporation based in Ogden, Utah. A trademark security agreement was recorded on December 12, 2025, granting a security interest to Blue Owl Credit Income Corp. as collateral agent.

Recent Activity

Filed on April 9, 2021, the application was published for opposition on January 4, 2022, followed by multiple statement of use extensions through 2024. A statement of use was filed and accepted on March 28, 2024, leading to registration on May 21, 2024; recent post-registration updates include attorney changes and correspondence adjustments in September 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 06:52 AM

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