WE LIVE TO PLAY Trademark
WE LIVE TO PLAY is a USPTO trademark filed by BALLY'S MANAGEMENT GROUP, LLC. Status: Registered.
Trademark Facts
| Mark | WE LIVE TO PLAY |
|---|---|
| Serial Number | 90752100 |
| Registration Number | 7044008 |
| Status | Registered |
| Filing Date | 2021-06-03 |
| Registration Date | 2023-05-02 |
| Mark Type | Word |
| Nice Classes | 041 (Education & Entertainment), 043 (Restaurant & Hotel) |
| Owner | BALLY'S MANAGEMENT GROUP, LLC |
| Attorney of Record | Michael S. Palmisciano |
| Prosecution Events | 36 |
| Latest Event | ASCK on 2026-04-23 |
Goods & Services
Class 041: Casinos; providing casino facilities; providing casino services featuring a casino players rewards program; entertainment services, namely, incentive award programs designed to reward program participants who engage in casino gaming and betting; entertainment services, namely, casino gaming; gaming services in the nature of casino gaming and gambling; gaming services in the nature of online casino gaming and sports betting services; betting services; entertainment services, namely, arranging and conducting exhibitions and competitions in games of chance; entertainment services in the nature of presenting live musical, athletic, and dance performances; night club services; entertainment, namely, live music concerts; special event planning for social entertainment purposes; comedy club services; organization, arranging and conducting of horse races; organizing, conducting and operating fantasy sport contests; entertainment services, namely, providing information, news, and commentary in the fields of sports, gambling and betting and fantasy sports; Class 043: Hotel, bar, restaurant and cocktail lounge services; resort hotel services
Mark Details
| First Use in Commerce | 2021-08-01 |
|---|
Recent Prosecution Activity
| Date | Code | Type | Description |
|---|---|---|---|
| 2026-04-23 | ASCK | I | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| 2025-02-12 | ASCK | I | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| 2024-07-24 | TCCA | I | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| 2024-07-24 | ARAA | I | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| 2024-07-24 | REAP | I | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| 2023-06-28 | ASGN | I | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| 2023-05-02 | NRCC | E | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| 2023-05-02 | R.PR | A | REGISTERED-PRINCIPAL REGISTER |
| 2023-03-28 | EXRA | E | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| 2023-03-28 | SUNA | E | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
Other Trademarks from BALLY'S MANAGEMENT GROUP, LLC
BALLY'S MANAGEMENT GROUP, LLC owns 5 USPTO trademarks (5 live).
- THE BALLY’S CUP — Pending (filed 2026-01-22)
- CÍRCULO LOUNGE — Pending (filed 2025-11-12)
- WONDER SPIN — Pending (filed 2025-11-11)
- BALLY SPORTS LIVE — Registered (filed 2025-02-28)
- PARLAY ZONE — Registered (filed 2024-11-01)
Nice Class Context
- Class 041 (Education & Entertainment) — 481857 live marks in this class
- Class 043 (Restaurant & Hotel) — 112859 live marks in this class