IT PAYS TO DISCOVER Trademark
IT PAYS TO DISCOVER is a USPTO trademark filed by CAPITAL ONE FINANCIAL CORPORATION. Status: Registered.
Prosecution Summary
Trademark Summary
The service mark "IT PAYS TO DISCOVER" (Registration No. 7504001) is owned by Capital One Financial Corporation following a merger effective May 18, 2025. The mark is registered for financial services including credit card and debit card issuance, banking services, home equity loans, and financing services (Class 036), as well as fraud and identity theft protection services involving electronic monitoring of card activity (Class 042). The mark is registered on the Principal Register. An opposition has been filed by Capital One Financial Corporation against Discover Destinations LLC and is pending before the TTAB, with an answer due April 26, 2026. A second opposition filed by Capital One Financial Corporation against EW Discover GmbH was terminated on
Trademark Facts
| Mark | IT PAYS TO DISCOVER |
|---|---|
| Serial Number | 97833232 |
| Registration Number | 7504001 |
| Status | Registered |
| Filing Date | 2023-03-10 |
| Registration Date | 2024-09-10 |
| Mark Type | Word |
| Nice Classes | 036 (Financial Services), 042 (Software & IT) |
| Owner | CAPITAL ONE FINANCIAL CORPORATION |
| Attorney of Record | Stephanie H. Bald |
| Prosecution Events | 20 |
| Latest Event | ASGN on 2025-08-14 |
Goods & Services
FINANCIAL SERVICES, NAMELY, ISSUANCE OF CREDIT CARDS AND DEBIT CARDS; BANKING SERVICES; HOME EQUITY LOAN SERVICES; FINANCING AND LOAN SERVICES; FRAUD AND IDENTITY THEFT PROTECTION SERVICES, NAMELY, ELECTRONIC MONITORING OF CREDIT CARD, DEBIT CARD ACTIVITY TO DETECT FRAUD VIA THE INTERNET