LET'S RIDE CHALLENGE
RegisteredWord Mark
•
Ownership
HM
Owner Name
Type: Organization / Corporation
Address
3700 W. Juneau Avenue
Milwaukee, WI 53208
Critical Dates
First Use Date
Jul 29, 2020
Filing Date
Dec 11, 2024
Registration Date
Aug 26, 2025
Mark Descriptions
Services
Class 35
promoting the sale of motorcycle goods and services by means of contests and incentive award programs designed to reward and recognize program participants who ride motorcycles
Class 41
entertainment services, namely, contest and incentive award programs designed to reward and recognize program participants who ride motorcycles
Mark Elements
Text Mark
LET'S RIDE CHALLENGE
Category
Service Mark
Standard Characters
Yes
Color Claim
No
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 04:03 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The service mark LET'S RIDE CHALLENGE (with disclaimer of "CHALLENGE") covers promoting motorcycle goods and services through contests and incentive programs in Class 035, and entertainment services via similar motorcycle-riding contests in Class 041 (first used July 29, 2020). It is owned by Harley-Davidson Motor Company, Inc., a Wisconsin corporation based in Milwaukee. The mark is registered on the Principal Register (Reg. No. 7918397) as of August 26, 2025, with no active legal proceedings.
Recent Activity
Filed December 11, 2024, the application advanced through a non-final office action in May 2025, response and examiner's amendment in June 2025, publication for opposition July 8, 2025, and registration August 26, 2025. A use amendment was accepted June 5, 2025, converting the filing basis to use in commerce.
USPTO
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