PRISMA Trademark

Prosecution Summary

Trademark Summary
PRISMA is a service mark for software and related services in International Class 042, including software as a service (SAAS) and platform as a service (PAAS) for advertising agency workflow management, digital advertising campaign management, ad spot buying management for television and radio, media planning and purchasing, media buying and marketing/advertising data management on a cloud platform, analytics and recommendations using data mining/artificial intelligence/behavior analysis, and online, non-downloadable software for advertising and marketing evaluation, management, and analysis. The application was filed on July 7, 2025, and is currently in prosecution with a non-final Office action sent to the applicant (issued) on January 20, 2026. Th

Trademark Facts

Goods & Services

Software as a service (SAAS) services featuring software for advertising agency workflow management for use in the media and advertising industries; software as a service (SAAS) services featuring software for digital advertising campaign management for use in the media and advertising industries; software as a service (SAAS) services featuring software for local television and radio advertising spot buying management for use in the media and advertising industries; software as a service (SAAS) services featuring software for national television and radio advertising spot buying management for use in the media and advertising industries; software as a service (SAAS) services featuring software for print and out-of-home advertising workflow management for use in the media and advertising industries; software as a service (SAAS) services featuring software for financial reporting for use in the media and advertising industries; software as a service (SAAS) services featuring software for broadcast sales management for use in the media and advertising industries; software as a service (SAAS) services featuring software for enterprise-wide media buying management over a range of media channels for use in the media and advertising industries; software as a service (SAAS) services featuring software for media management reporting and analysis for use in the media and advertising industries; software as a service (SAAS) services featuring software which facilitates advertising buyer and seller communications for use in the media and advertising industries; software as a service (SAAS) services featuring software for total business media management for use in the media and advertising industries; software as a service (SAAS) services featuring software for billing, accounting, workflow, workforce and workforce time management for use by advertising agencies and media buying companies; platform as a service (PAAS) featuring computer software platforms for media planning, purchasing and management for advertisers; application service provider featuring an application programming interface (API) which allows agencies and other third party developers to develop applications for use in the media and advertising industries; software as a service (SAAS) services featuring software for ad delivery and media management for use in the media and advertising industries; platform as a service (PAAS) featuring a computer software platform for ad servers, data solution providers, supply businesses, and technology providers in the advertising industry to integrate their products and services into advertising industry software products directed to ad buyers, planners and advertising agency management; software as a service (SAAS) services featuring software for use by advertising agencies and advertising departments of private companies to place orders to third parties for media and other advertising; platform as a service (PAAS) featuring computer software platforms for efficiently managing media and marketing, namely, managing media, marketing and advertising data on a cloud-based platform; platform as a service (PAAS) featuring computer software platforms for media planning and optimization; platform as a service (PAAS) featuring computer software platforms for media business planning and financial management; computer software for advertising media planning for television and digital video; providing on-line, non-downloadable, Internet-based software application for use in the fields of advertising and marketing in the evaluation, management and analysis of potential customer patterns, behaviors, and decisions as gathered from web, mobile, and social networking mediums and advertising and viewership databases; Providing on-line, non-downloadable, Internet-based software application that uses data mining, data analysis, artificial intelligence, and behavior analysis to generate marketing and advertising insights and recommendations for operational solutions; software as a service (SAAS) services featuring software for use in the fields of advertising and marketing in the evaluation, management and analysis of potential customer patterns, behaviors, and decisions as gathered from web, mobile, and social networking mediums and advertising and viewership databases; software as a service (SAAS) services featuring software that uses data mining, data analysis, artificial intelligence, and behavior analysis to generate marketing and advertising insights and recommendations for operational solutions

Recent Prosecution Activity

USPTO Refusals on Record

• foreign_equivalents
• indefinite_identification
• prior_pending_application

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