July 2026 Trademark Filings Top Every July Since 2016

July 2026 drew 59,030 U.S. trademark applications as of October 6, the most of any July since 2016 and 803 more than July 2019. When this report was first published on August 5, the count stood at 57,863, which was 364 short of July 2019. Nearly all of the 1,167 filings added since then are international registrations extended to the U.S. under the Madrid Protocol, which reach USPTO data weeks after their filing date. The rest of this report uses the August 5 figures. Through seven months, 2026 has generated 402,259 filings—the second-highest January-to-July total in the six-year comparison and 11.9% ahead of 2025.

Software and technology services supplied the clearest source of growth. Class 42 claims rose 23.3% from July 2025, the largest year-over-year gain among the 15 biggest classes.

What We Found

• July 2026 is the strongest July since 2016: 59,030 applications as of October 6, passing July 2019’s 58,227. The August 5 count used in the tables below was 57,863.
• The year remains historically busy: 402,259 applications were filed through July, up 11.9% from 359,358 over the same period in 2025.
• Software services broke away from the pack: Class 42 recorded 6,626 class claims, up 23.3% year over year.
• Google supplied the month’s most intriguing product-style name: CORALBOARD, filed July 24 under serial 50011395.
• ALO led new TTAB challenges: ALO, LLC filed 11 opposition or cancellation proceedings during July.

Filing Volume

On the August 5 count, July 2026 trailed only July 2019, by 364 applications, and finished 243 ahead of July 2020 and 2,580 ahead of July 2021. With later filings included, it now passes July 2019 as well.

Through July, 2026 trails only 2021’s 420,007 applications in the six-year year-to-date series. Its 402,259 filings stand 42,901 above the 359,358 recorded through July 2025, an 11.9% increase.

Year over year, July volume rose 5.5%, from 54,869 to 57,863. The shorter progression was uneven: filings moved from 62,184 in April to 57,695 in May, 59,021 in June, and 57,863 in July. That makes the monthly decline less revealing than July’s position against its own history. Of the latest month’s applications, 57,805 remain pending.

Every July, 2016–2026

As of August 5, July 2026 was the second-highest July in the series, behind only 2019. With later filings included, July 2026 now leads at 59,030 (as of October 6).

NICE Class Leaderboard

On the August 5 count, Class 41 led Class 9 by only 28 class claims and grew 10.7% from the prior July. Later filings have since reversed the order: as of October 6, Class 9 has 7,693 July claims and Class 41 has 7,537.

The breakout was Class 42. Its 6,626 claims were down 3.4% from June but up 23.3% year over year—the largest annual increase among July’s five biggest classes. Class 42 claims have topped the same month of 2025 in every month from January through July, so the gain is not a one-month spike.

At the other end, Class 30 declined 8.3% year over year and 9.5% month over month. These figures count class claims, not applications; one trademark application can cover several classes, so the leaderboard should not be compared directly with overall application volume.

Top Filing Owners

Five of the 12 are organizations. Light & Wonder, based in Las Vegas, rose from 14 applications in June to 24 in July, with names such as GENIE SECRETS and GORILLA SHOCK. GMS Entertainment Limited of Malta filed 46 applications, for names such as ZODIAC FORTUNE and WORLD CUP KENO. SG Marks, LLC of New York filed 36 applications for nine SUPERMODEL and BETHENNY marks, Heirloom Roses of Oregon filed 28 plant names in Class 31 such as CARAMEL KISS, and Islamic Relief USA filed 26 applications for two marks, IDEA and ISLAMIC DEVELOPMENT & EMPOWERMENT IN AMERICA.

The other seven are individuals with addresses in China who filed coined names such as DREAMTALK, PERLUCK and CALLDOC. Ten of the 12 listed owners had no applications under the same name in June, so this list can change sharply from month to month.

Top Correspondent Firms

Online and fixed-price filing channels continue to set the pace. Swyft Legal and LZ Legal Services tied at 925 applications despite both declining from June, while Trademark Highway rose to 477.

Among IP practices, JT IP Law reached 473 filings after handling 284 in June, and Solorio Legal rose to 361 from 203. Together, the 12 firms in the table handled 5,413 of July’s 57,863 applications, about 9%.

Notable Filings

Google: CORALBOARD

Google filed CORALBOARD on July 24 under serial 50011395. The name naturally extends Google’s established Coral branding and reads like a development-board or edge-computing hardware name. The application covers single-board computers, system-on-modules, development boards and hardware for AI and machine learning.

Microsoft: VIBEVOICE

Microsoft filed VIBEVOICE on July 29 under serial 50019511. The application is in Class 9 and covers downloadable AI software for speech recognition, text-to-speech, long-form multi-speaker speech, transcription and conversational audio.

Samsung: Laundry Appliances, Displays and Batteries

Samsung Electronics filed BESPOKE AI DUO on July 29 under serial 50020096 for household washing machines and laundry dryers, extending Samsung’s Bespoke appliance line. It followed with COMFORTCOOL on July 31 under serial 50025315, an application for displays, monitors and televisions in Class 9.

A separate Samsung entity, Samsung SDI, filed S PRISMSTACK under serial 50014762 and S SOLIDSTACK under serial 50014750, both on July 27. Both are logo marks with identical goods and services, led by lithium-ion batteries, battery packs and energy storage apparatus, and also covering robots, electric vehicles and retail services featuring batteries.

Disney: INFINITE FATES and Technology Branding

Disney Enterprises filed DISNEY INFINITE FATES on July 30 under serial 50023319. The title-like construction could suit interactive entertainment, publishing, or a broader franchise extension.

Disney also filed MAD HATTER on July 23 under serial 50009665 for retail store services. On July 22 it filed TECH@DISNEY twice, both for bags and luggage in Class 18: once as a standard-character word mark under serial 50006958 and once as a logo (words plus a design) under serial 50007017, which the USPTO record lists as TECH @ DISNEY.

Meta: THE FUTURE IS FOR EVERYONE

Meta Platforms filed THE FUTURE IS FOR EVERYONE on July 31 under serial 50025368. The application covers services, not products: job placement with a job-guarantee program for graduates of vocational training (Class 35), charitable grants for vocational training and workforce development (Class 36), and training and certification in skilled trades (Class 41).

Nike: GOATEK

Nike filed GOATEK on July 23 under serial 50010343. The “TEK” ending reads like performance-technology branding, while “GOAT” carries obvious elite-performance associations. The application covers footwear only (Class 25).

TTAB Activity

Oppositions rose to 790, while cancellation petitions fell to 242. These are newly filed proceedings, not findings on the merits.

ALO, LLC led with 11 proceedings: eight oppositions and three cancellation petitions. Hugo Boss AG was second with 10 oppositions. The marks it relied on are held by two Hugo Boss companies, and one of them also appears in USPTO data under a shortened name, so the table's owner counts listed the same 10 cases under three names. Snap, Inc. filed eight oppositions. The table's last rows are a cutoff, not a ranking: other plaintiffs had as many proceedings as Chanel and Cerpur Pioneer.

Registration Rates

The newest cohorts remain less mature, so July 2025’s 39.9% rate should not be read as a settled outcome. Older cohorts generally have had more time to clear examination, publication, and registration.

Practitioner Takeaways

1. Plan around sustained volume. The strongest July since 2016 and a January-to-July total second only to 2021's suggest applicants should expect a busy register rather than treat the summer as a quiet filing window.
2. Search software-service names broadly. Rapid growth in Class 42 makes crowded clearance results more likely for software-service names.
3. File the word mark and the logo. Disney filed TECH@DISNEY on the same day as a standard-character word mark and as a logo, a common way to cover the words in any lettering and the design itself.
4. Watch enforcement by legal entity. Related corporate owners may appear separately in TTAB rankings, so portfolio analysis should account for ownership structure before drawing competitive conclusions.

Methodology: figures cover USPTO trademark applications by filing date, from GleanMark's mirror of the full USPTO dataset (~14M records). Recent-month filings are ~99% pending — prosecution timing, not outcomes; registration rates use cohorts filed 12 to 24 months earlier, and the newest of those are still maturing. Firm totals cover filings mapped to a law firm (about 60% of the month). Informational, not legal advice.

Explore more USPTO data analysis on the GleanMark Insights blog.