July Trademark Filings Reach Second-Highest Level in 11 Years

July produced 57,863 U.S. trademark applications, the second-highest July in the 11-year series and just 364 applications short of the July 2019 record. Through seven months, 2026 has generated 402,259 filings—the second-highest January-to-July total in the six-year comparison and 11.9% ahead of 2025.

Software and technology services supplied the clearest source of growth. We think continued AI-startup formation and rapid product naming are lifting software-related filings, while e-commerce and Amazon Brand Registry activity likely keep overall volume elevated even when established brands pull back.

The trademark register is showing a software economy still expanding beneath the noise: July nearly broke its record while Class 42 jumped 23.3% year over year.

— Howard Katzenberg, Founder, GleanMark

What We Found

• July was the second-strongest July in 11 years: 57,863 applications, trailing only July 2019’s 58,227.
• The year remains historically busy: 402,259 applications were filed through July, up 11.9% from 359,358 over the same period in 2025.
• Software services broke away from the pack: Class 42 recorded 6,626 class claims, up 23.3% year over year.
• Google supplied the month’s most intriguing product-style name: CORALBOARD, filed July 24 under serial 50011395.
• ALO led new TTAB challenges: ALO, LLC filed 11 opposition or cancellation proceedings during July.

Filing Volume

Month	Total Filings	MoM Change
July 2026	57,863	-2%
June 2026	59,021	2.3%
May 2026	57,695	-7.2%
April 2026	62,184	0.1%
March 2026	62,134	23.7%
February 2026	50,219	-5.5%
January 2026	53,143	-1.4%
December 2025	53,880	9.8%
November 2025	49,068	-7.5%
October 2025	53,021	-5.4%
September 2025	56,049	4.3%
August 2025	53,746	-2%
July 2025	54,869	—

The record comparison is the story. July 2026 surpassed every July since 2019 and came within 364 applications of that year’s high. It also edged past the elevated July totals recorded in 2020 and 2021.

Through July, 2026 trails only 2021’s 420,007 applications in the six-year year-to-date series. Its 402,259 filings stand 42,901 above the 359,358 recorded through July 2025, an 11.9% increase.

Year over year, July volume rose 5.5%, from 54,869 to 57,863. The shorter progression was uneven: filings moved from 62,184 in April to 57,695 in May, 59,021 in June, and 57,863 in July. That makes the monthly decline less revealing than July’s position against its own history. Of the latest month’s applications, 57,805 remain pending.

Every July, 2016–2026

Year	July Filings
2016	32,049
2017	37,076
2018	38,745
2019	58,227
2020	57,620
2021	55,283
2022	44,189
2023	43,477
2024	50,721
2025	54,869
2026	57,863

July 2026 was the second-highest July in the series, behind only 2019.

NICE Class Leaderboard

Rank	NICE Class	Description	Filings	MoM	YoY
1	41	Education, training, entertainment, sporting and cultural activities	7,427	0.2%	10.7%
2	9	Scientific and electronic goods; software and instruments	7,399	1.1%	3.2%
3	42	Scientific and technological services; software design and development	6,626	-3.4%	23.3%
4	35	Advertising, business management and office functions	6,151	-2.5%	4.6%
5	25	Clothing, footwear and headwear	6,002	-2.6%	7.1%
6	3	Cosmetics, toiletries, perfumery and cleaning preparations	3,238	-0.2%	10.4%
7	5	Pharmaceuticals, medical preparations and dietary supplements	3,027	1%	4.4%
8	28	Games, toys, sporting articles and video-game apparatus	2,811	-1.3%	3.1%
9	21	Household and kitchen utensils, cookware and containers	2,618	-5.2%	1.3%
10	16	Paper goods, printed matter, stationery and office requisites	2,348	0.9%	7.5%
11	36	Financial, insurance, banking and real-estate services	2,064	0.1%	-4.2%
12	20	Furniture, mirrors, frames and non-metal containers	1,969	-3.4%	-1.6%
13	44	Medical, veterinary, beauty and agricultural services	1,812	-3.2%	4.7%
14	11	Lighting, heating, cooling, cooking and sanitary apparatus	1,558	1.9%	-1.6%
15	30	Coffee, tea, cereal preparations, confectionery and spices	1,555	-9.5%	-8.3%

Class 41 narrowly retained first place, finishing only 28 class claims ahead of Class 9. Education and entertainment names also grew 10.7% from the prior July, making the category’s leadership more than a one-month ordering quirk.

The breakout was Class 42. Its 6,626 claims were down 3.4% from June but up 23.3% year over year—the largest annual increase among July’s five biggest classes. That combination suggests a structurally stronger software-services category rather than a simple month-end rush.

At the other end, Class 30 declined 8.3% year over year and 9.5% month over month. These figures count class claims, not applications; one trademark application can cover several classes, so the leaderboard should not be compared directly with overall application volume.

Top Filing Owners

Owner	Filings	Prior Month	MoM
GMS Entertainment Limited	46	0	—
Guodong Chen	46	0	—
YU, ZHOU	45	0	—
Wanglai Ye	38	0	—
Kesheng Zhou	37	0	—
SG MARKS, LLC	36	0	—
Yuyong Hu	31	0	—
Tianmin Xu	28	0	—
HEIRLOOM ROSES, INC.	28	0	—
ISLAMIC RELIEF USA	26	0	—
Yang, Guangning	25	14	78.6%
LIGHT & WONDER, INC.	24	14	71.4%

Light & Wonder is the clearest large corporate brand on July’s owner leaderboard, increasing from 14 applications in June to 24 in July. Heirloom Roses and Islamic Relief USA also stand apart from a list otherwise dominated by individuals and batch-oriented owners.

Much of the raw owner volume appears consistent with online seller portfolios and concentrated e-commerce filing batches. That can reshuffle the leaderboard quickly: nine of the 12 listed owners had no applications in the prior month, making sustained activity more informative than a single high-volume appearance.

Top Correspondent Firms

Firm	Filings	Prior Month	MoM
Swyft Legal LLC	925	972	-4.8%
LZ Legal Services, LLC	925	1,020	-9.3%
Trademark Highway LLC	477	350	36.3%
JT IP Law PC	473	284	66.5%
One Juris PC	458	376	21.8%
Alioth Law P.C.	397	404	-1.7%
SOLORIO LEGAL PC	361	203	77.8%
Overseas Operation Services, Inc. DBA Flatfee Corp.	345	228	51.3%
Attorneyx	276	216	27.8%
Yang Yang	274	106	158.5%
Scott Mcmaster	252	176	43.2%
LOWELL LEE CARSON JR	250	217	15.2%

Online and fixed-price filing channels continue to set the pace. Swyft Legal and LZ Legal Services tied at 925 applications despite both declining from June, while Trademark Highway rose to 477.

Among IP practices, JT IP Law reached 473 filings after handling 284 in June, and Solorio Legal rose to 361 from 203. The mix shows how thoroughly high-throughput intake systems now shape the front end of the federal register, even as specialist firms retain meaningful volume.

Notable Filings

Google: CORALBOARD

Google filed CORALBOARD on July 24 under serial 50011395. The name naturally extends Google’s established Coral branding and reads like a development-board or edge-computing hardware name. With local AI processing becoming more commercially important, this is one to watch.

Microsoft: VIBEVOICE

Microsoft filed VIBEVOICE on July 29 under serial 50019511. Pairing “vibe” with “voice” gives the mark a distinctly generative-AI-era feel and may indicate branding around speech, audio creation, or a conversational feature. The filing date places it near the end of a month in which software-services claims were already running well ahead of last year.

Samsung: Appliances and Battery Architecture

Samsung Electronics filed BESPOKE AI DUO on July 29 under serial 50020096, connecting directly to Samsung’s Bespoke appliance family while emphasizing AI and paired functionality. It followed with COMFORTCOOL on July 31 under serial 50025315, a name that reads naturally for cooling or climate-control products.

A separate Samsung entity, Samsung SDI, filed S PRISMSTACK under serial 50014762 and S SOLIDSTACK under serial 50014750, both on July 27. The shared “stack” construction may describe battery architecture, manufacturing technology, or a family of energy-storage brands.

Disney: INFINITE FATES and Technology Branding

Disney Enterprises filed DISNEY INFINITE FATES on July 30 under serial 50023319. The title-like construction could suit interactive entertainment, publishing, or a broader franchise extension.

Disney also filed MAD HATTER on July 23 under serial 50009665, plus TECH@DISNEY under serial 50006958 and the spaced variant TECH @ DISNEY under serial 50007017 on July 22. Filing both typographic versions on the same day suggests deliberate protection of the phrase across presentation styles.

Meta: THE FUTURE IS FOR EVERYONE

Meta Platforms filed THE FUTURE IS FOR EVERYONE on July 31 under serial 50025368. Unlike a conventional product name, it reads as a corporate, recruiting, or campaign-level slogan. Its breadth is the point: Meta may be protecting language capable of traveling across products and public-facing initiatives.

Nike: GOATEK

Nike filed GOATEK on July 23 under serial 50010343. The “TEK” ending reads like performance-technology branding, while “GOAT” carries obvious elite-performance associations. That construction could fit footwear, apparel, a material platform, or a product feature without tying Nike to one narrow naming lane.

TTAB Activity

Type	Filings	Prior Month	MoM
Oppositions	790	726	8.8%
Cancellations	242	284	-14.8%

Plaintiff	Proceedings Filed
ALO, LLC	11
HUGO BOSS AG	10
HUGO BOSS TRADE MARK MANAGEMENT GMBH & CO. KG	10
HUGO BOSS TRADE MARK MANAGEMENT GMBH & C	9
WALMART APOLLO, LLC	8
SNAP, INC.	8
MCDONALDS CORPORATION	7
VADA, LLC	6
CHANEL, INC.	5
CERPUR PIONEER, LLC	5

Oppositions rose to 790, while cancellation petitions fell to 242. These are newly filed proceedings, not findings on the merits.

ALO led the month in a crowded activewear market where short names and adjacent apparel branding invite close policing. Three Hugo Boss ownership entities occupied the next three positions, while Chanel’s appearance reinforced fashion’s prominence among July plaintiffs. Snap’s eight proceedings carry a different implication: app, software, and platform naming can create a wide enforcement perimeter around a short technology brand.

Registration Rates

Cohort Month	Total Filed	Registered	Registration Rate
July 2025	54,869	21,907	39.9%
June 2025	50,461	20,787	41.2%
May 2025	48,459	20,336	42%
April 2025	52,812	24,016	45.5%
March 2025	52,996	26,313	49.7%
February 2025	38,379	17,060	44.5%
January 2025	61,382	34,951	56.9%
December 2024	53,482	29,452	55.1%
November 2024	47,810	25,870	54.1%
October 2024	52,994	28,756	54.3%
September 2024	51,343	25,256	49.2%
August 2024	50,427	18,040	35.8%

The newest cohorts remain less mature, so July 2025’s 39.9% rate should not be read as a settled outcome. Older cohorts generally have had more time to clear examination, publication, and registration.

Practitioner Takeaways

1. Plan around sustained volume. The near-record July and elevated year-to-date total suggest applicants should expect a busy register rather than treat the summer as a quiet filing window.
2. Search software-service names broadly. Rapid growth in Class 42 makes crowded clearance results more likely, especially for AI, software-as-a-service, and developer-tool branding.
3. Protect presentation variants deliberately. Disney’s same-day filings for spaced and unspaced versions illustrate how typography can become part of a filing strategy.
4. Watch enforcement by legal entity. Related corporate owners may appear separately in TTAB rankings, so portfolio analysis should account for ownership structure before drawing competitive conclusions.

Methodology: figures cover USPTO trademark applications by filing date, from GleanMark's mirror of the full USPTO dataset (~14M records). Recent-month filings are ~99% pending — prosecution timing, not outcomes; registration rates use cohorts old enough to have matured. Firm totals cover filings mapped to a correspondent (~70% of the month). Informational, not legal advice.

Explore more USPTO data analysis on the GleanMark Insights blog.