LORILLARD LICENSING COMPANY, LLC logo

LORILLARD LICENSING COMPANY, LLC

236 Marks
LLC
First Filed:Oct 8, 1959Latest Filed:Sep 19, 2025Address:401 N. Main Street, Winston-Salem, NC 27101

Portfolio Overview

Registered
66(28%)
Pending
8(3%)
Dead
162(69%)
Previous
9

Top Classes

Class 34
Smokers' Articles
197(83%)
Class 35
Advertising, Business Services & Retail
23(10%)
Class 41
Education and Entertainment
6(3%)

TTAB Proceedings

Total Proceedings
92
As Plaintiff
74(80%)
As Defendant
19(21%)

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Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

245 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
NEWPORT RESERVE
NEWPORT RESERVE
Trademark
Word
PENDING
Owner:
Serial:99402129
Filed:Sep 19, 2025
Classes:34
Goods & Services
Class 034: Cigarettes
RESERVE NEWPORT
RESERVE NEWPORT
Trademark
Word
PENDING
Owner:
Serial:99402127
Filed:Sep 19, 2025
Classes:34
Goods & Services
Class 034: Cigarettes
BEYOND MENTHOL. STILL NEWPORT.
BEYOND MENTHOL. STILL NEWPORT.
Trademark
Word
PENDING
Owner:
Serial:98747391
Filed:Sep 12, 2024
Classes:34
Goods & Services
Cigarettes
LEVEL UP. BEYOND MENTHOL.
LEVEL UP. BEYOND MENTHOL.
Trademark
Word
ABANDONED
Owner:
Serial:98746864
Filed:Sep 12, 2024
Classes:34
Goods & Services
Cigarettes
KENT
KENT
Trademark
Stylized
REGISTERED
Owner:
Serial:98521769
Filed:Apr 26, 2024
Classes:34
Registration:8153239
Registered:Feb 24, 2026
Goods & Services
Cigarettes
KENT
KENT
Trademark
Stylized
PENDING
Owner:
Serial:98521766
Filed:Apr 26, 2024
Classes:34
Goods & Services
Cigarettes
NEWPORT REWARDS
NEWPORT REWARDS
Trademark
Word
REGISTERED
Owner:
Serial:98423636
Filed:Feb 27, 2024
Classes:34, 35
Registration:8119705
Registered:Jan 27, 2026
Goods & Services
Administration of customer loyalty program which provides points to customers for purchasing company's products, which are redeemable for rewards; Cigarettes; "REWARDS"
NEWPORT EXP FLEX
NEWPORT EXP FLEX
Trademark
Word
ABANDONED
Owner:
Serial:98179478
Filed:Sep 14, 2023
Classes:34
Goods & Services
Cigarettes
PAYDAY EVERY DAY
PAYDAY EVERY DAY
Service Mark
Combined
PENDING
Owner:
Serial:98081936
Filed:Jul 12, 2023
Classes:35
Goods & Services
Customer loyalty services for commercial, promotional and/or advertising purposes, namely, customer loyalty services in the field of cigarettes; "EVERY DAY"
NEWPORT EXP FLX
NEWPORT EXP FLX
Trademark
Word
ABANDONED
Owner:
Serial:97761994
Filed:Jan 20, 2023
Classes:34
NEWPORT EXP RDX
NEWPORT EXP RDX
Trademark
Word
ABANDONED
Owner:
Serial:97761992
Filed:Jan 20, 2023
Classes:34
NEWPORT SIGNATURE
NEWPORT SIGNATURE
Trademark
Word
PENDING
Owner:
Serial:97703693
Filed:Dec 5, 2022
Classes:34
Goods & Services
Cigarettes
A BIG DEAL SOFT PACK
A BIG DEAL SOFT PACK
Trademark
Word
REGISTERED
Owner:
Serial:97667383
Filed:Nov 8, 2022
Classes:34
Registration:7357007
Registered:Apr 9, 2024
Goods & Services
"SOFT PACK"
EXPERIENCE DISTINCTLY DIFFERENT
EXPERIENCE DISTINCTLY DIFFERENT
Trademark
Word
ABANDONED
Owner:
Serial:97539720
Filed:Aug 8, 2022
Classes:34
THE NON-MENTHOL FOR MENTHOL SMOKERS
THE NON-MENTHOL FOR MENTHOL SMOKERS
Trademark
Word
REGISTERED
Owner:
Serial:97509136
Filed:Jul 19, 2022
Classes:34
Registration:7356711
Registered:Apr 9, 2024
Goods & Services
Cigarettes
EXP
EXP
Trademark
Word
REGISTERED
Owner:
Serial:97336306
Filed:Mar 29, 2022
Classes:34
Registration:7063810
Registered:May 23, 2023
Goods & Services
Cigarettes
KENT CLASSIC
KENT CLASSIC
Trademark
Combined
REGISTERED
Owner:
Serial:97059843
Filed:Oct 5, 2021
Classes:34
Registration:7039972
Registered:May 2, 2023
Goods & Services
Cigarettes
KENT GOLD
KENT GOLD
Trademark
Combined
REGISTERED
Owner:
Serial:97059837
Filed:Oct 5, 2021
Classes:34
Registration:7039971
Registered:May 2, 2023
Goods & Services
Cigarettes
KENT III SILVER
KENT III SILVER
Trademark
Combined
REGISTERED
Owner:
Serial:97059830
Filed:Oct 5, 2021
Classes:34
Registration:7039970
Registered:May 2, 2023
Goods & Services
Cigarettes
TRUE BLUE 100S
TRUE BLUE 100S
Trademark
Combined
REGISTERED
Owner:
Serial:97056977
Filed:Oct 1, 2021
Classes:34
Registration:6899054
Registered:Nov 15, 2022
Goods & Services
Cigarettes; "BLUE 100S"
TRUE MENTHOL GREEN 100S
TRUE MENTHOL GREEN 100S
Trademark
Combined
REGISTERED
Owner:
Serial:97056979
Filed:Oct 1, 2021
Classes:34
Registration:6899055
Registered:Nov 15, 2022
Goods & Services
Cigarettes; "MENTHOL" AND "GREEN 100S"
NEWPORT ICON
NEWPORT ICON
Trademark
Word
ABANDONED
Owner:
Serial:97043320
Filed:Sep 24, 2021
Classes:34
NEWPORT EXP MENTHE
NEWPORT EXP MENTHE
Trademark
Word
ABANDONED
Owner:
Serial:90823110
Filed:Jul 12, 2021
Classes:34
Goods & Services
"MENTHE"
NEWPORT EXP LUX
NEWPORT EXP LUX
Trademark
Word
ABANDONED
Owner:
Serial:90584516
Filed:Mar 17, 2021
Classes:34
Goods & Services
Cigarettes
NEWPORT EXP MAX
NEWPORT EXP MAX
Trademark
Word
PENDING
Owner:
Serial:90584520
Filed:Mar 17, 2021
Classes:34
Goods & Services
Cigarettes
NEWPORT EXP MIX
NEWPORT EXP MIX
Trademark
Word
PENDING
Owner:
Serial:90584509
Filed:Mar 17, 2021
Classes:34
Goods & Services
Cigarettes; "MIX"
NEWPORT SIGNATURE
NEWPORT SIGNATURE
Trademark
Word
ABANDONED
Owner:
Serial:90560260
Filed:Mar 4, 2021
Classes:34
NEWPORT SIGNATURE BLONDE
NEWPORT SIGNATURE BLONDE
Trademark
Word
ABANDONED
Owner:
Serial:90560266
Filed:Mar 4, 2021
Classes:34
Goods & Services
"BLONDE"
NEWPORT SIGNATURE BOLD
NEWPORT SIGNATURE BOLD
Trademark
Word
ABANDONED
Owner:
Serial:90560263
Filed:Mar 4, 2021
Classes:34
Goods & Services
"BOLD"
NEWPORT SIGNATURE ROYAL
NEWPORT SIGNATURE ROYAL
Trademark
Word
ABANDONED
Owner:
Serial:90560234
Filed:Mar 4, 2021
Classes:34
FIND YOUR PLEASURE
FIND YOUR PLEASURE
Trademark
Word
REGISTERED
Owner:
Serial:90387031
Filed:Dec 16, 2020
Classes:34
Registration:6902052
Registered:Nov 15, 2022
Goods & Services
Cigarettes
PAYDAY EVERYDAY
PAYDAY EVERYDAY
Service Mark
Stylized
ABANDONED
Owner:
Serial:90274713
Filed:Oct 23, 2020
Classes:35
Goods & Services
"EVERYDAY"
KENT PRIME
KENT PRIME
Trademark
Word
ABANDONED
Owner:
Serial:90016582
Filed:Jun 23, 2020
Classes:34
Goods & Services
"PRIME"
NEWPORT BOOST
NEWPORT BOOST
Trademark
Word
REGISTERED
Owner:
Serial:88907778
Filed:May 8, 2020
Classes:34
Registration:6429500
Registered:Jul 20, 2021
Goods & Services
Cigarettes
NEWPORT MOVE
NEWPORT MOVE
Trademark
Word
ABANDONED
Owner:
Serial:88834012
Filed:Mar 13, 2020
Classes:34
AFTER HOURS
AFTER HOURS
Trademark
Word
ABANDONED
Owner:
Serial:88830988
Filed:Mar 11, 2020
Classes:34
NEWPORT BOOST GOLD
NEWPORT BOOST GOLD
Trademark
Word
REGISTERED
Owner:
Serial:88571393
Filed:Aug 8, 2019
Classes:34
Registration:6428953
Registered:Jul 20, 2021
Goods & Services
Cigarettes
NEWPORT BOOST GREEN
NEWPORT BOOST GREEN
Trademark
Word
ABANDONED
Owner:
Serial:88571397
Filed:Aug 8, 2019
Classes:34
NEWPORT NON MENTHOL NON-MENTHOL
NEWPORT NON MENTHOL NON-MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855706
Filed:Mar 29, 2018
Classes:34
Registration:5932884
Registered:Dec 10, 2019
Goods & Services
"NON MENTHOL" AND "NON-MENTHOL"
NEWPORT ORIGINAL MENTHOL
NEWPORT ORIGINAL MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855699
Filed:Mar 29, 2018
Classes:34
Registration:5932883
Registered:Dec 10, 2019
Goods & Services
"ORIGINAL MENTHOL"
NEWPORT PLATINUM SMOOTH MENTHOL
NEWPORT PLATINUM SMOOTH MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855720
Filed:Mar 29, 2018
Classes:34
Registration:6086168
Registered:Jun 23, 2020
Goods & Services
Cigarettes; "SMOOTH MENTHOL"
NEWPORT SELECT SELECT MENTHOL
NEWPORT SELECT SELECT MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855740
Filed:Mar 29, 2018
Classes:34
Registration:5932886
Registered:Dec 10, 2019
Goods & Services
"SELECT MENTHOL" AND "SELECT"
PLEASURE NON MENTHOL
PLEASURE NON MENTHOL
Trademark
Combined
ABANDONED
Owner:
Serial:87855714
Filed:Mar 29, 2018
Classes:34
Goods & Services
"NON MENTHOL"
PLEASURE ORIGINAL MENTHOL
PLEASURE ORIGINAL MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855691
Filed:Mar 29, 2018
Classes:34
Registration:5932882
Registered:Dec 10, 2019
Goods & Services
"ORIGINAL MENTHOL"
PLEASURE SELECT MENTHOL
PLEASURE SELECT MENTHOL
Trademark
Combined
ABANDONED
Owner:
Serial:87855742
Filed:Mar 29, 2018
Classes:34
Goods & Services
"SELECT MENTHOL"
PLEASURE SMOOTH MENTHOL
PLEASURE SMOOTH MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87855723
Filed:Mar 29, 2018
Classes:34
Registration:5932885
Registered:Dec 10, 2019
Goods & Services
"SMOOTH MENTHOL"
FRESH TAKE STUDIO
FRESH TAKE STUDIO
Service Mark
Word
ABANDONED
Owner:
Serial:87808989
Filed:Feb 23, 2018
Classes:35
Goods & Services
"STUDIO"
LIMITED TIME OFFER NEWPORT PLATINUM SPECIAL PRICE
LIMITED TIME OFFER NEWPORT PLATINUM SPECIAL PRICE
Trademark
Combined
ABANDONED
Owner:
Serial:87730671
Filed:Dec 21, 2017
Classes:34
K
K
Trademark
Stylized
ABANDONED
Owner:
Serial:87729287
Filed:Dec 20, 2017
Classes:34
K LABS
K LABS
Service Mark
Stylized
ABANDONED
Owner:
Serial:87729289
Filed:Dec 20, 2017
Classes:41
Goods & Services
"LABS"
MODE KENT
MODE KENT
Trademark
Combined
ABANDONED
Owner:
Serial:87729294
Filed:Dec 20, 2017
Classes:34
SPARK INSPIRATION
SPARK INSPIRATION
Trademark
Stylized
ABANDONED
Owner:
Serial:87729291
Filed:Dec 20, 2017
Classes:34
SWITCH KENT
SWITCH KENT
Trademark
Combined
ABANDONED
Owner:
Serial:87729296
Filed:Dec 20, 2017
Classes:34
AHEA>
AHEA>
Trademark
Word
ABANDONED
Owner:
Serial:87716614
Filed:Dec 11, 2017
Classes:38
KENT CORE
KENT CORE
Trademark
Word
ABANDONED
Owner:
Serial:87716611
Filed:Dec 11, 2017
Classes:34
K LABS
K LABS
Service Mark
Word
ABANDONED
Owner:
Serial:87716616
Filed:Dec 11, 2017
Classes:41
Goods & Services
"LABS"
K PODS
K PODS
Trademark
Word
ABANDONED
Owner:
Serial:87716613
Filed:Dec 11, 2017
Classes:34
Goods & Services
Cigarettes
KENT
KENT
Trademark
Combined
ABANDONED
Owner:
Serial:87676787
Filed:Nov 8, 2017
Classes:34
KENT
KENT
Trademark
Combined
ABANDONED
Owner:
Serial:87676789
Filed:Nov 8, 2017
Classes:34
K-LABS IMPROVED AFTERTASTE
K-LABS IMPROVED AFTERTASTE
Trademark
Combined
ABANDONED
Owner:
Serial:87676781
Filed:Nov 8, 2017
Classes:34
Goods & Services
"IMPROVED AFTERTASTE"
TASTE + TRIPLE CORE FILTER
TASTE + TRIPLE CORE FILTER
Trademark
Combined
ABANDONED
Owner:
Serial:87676788
Filed:Nov 8, 2017
Classes:34
Goods & Services
"TASTE" AND "TRIPLE CORE FILTER"
PAY DAY EVERYDAY
PAY DAY EVERYDAY
Service Mark
Combined
ABANDONED
Owner:
Serial:87527206
Filed:Jul 13, 2017
Classes:35
Goods & Services
"EVERYDAY"
NEWPORT PAYDAY EVERYDAY
NEWPORT PAYDAY EVERYDAY
Service Mark
Word
REGISTERED
Owner:
Serial:87512182
Filed:Jun 30, 2017
Classes:35
Registration:6866497
Registered:Oct 4, 2022
Goods & Services
Class 035: Customer loyalty services for commercial, promotional and/or advertising purposes, namely, customer loyalty services in the field of cigarettes
NP$
NP$
Trademark
Combined
REGISTERED
Owner:
Serial:87512218
Filed:Jun 30, 2017
Classes:9
Registration:5571661
Registered:Sep 25, 2018
Goods & Services
Downloadable mobile application for the distribution of coupons
NP$
NP$
Trademark
Combined
REGISTERED
Owner:
Serial:87512174
Filed:Jun 30, 2017
Classes:9
Registration:5698186
Registered:Mar 12, 2019
Goods & Services
Downloadable mobile application for the distribution of coupons
A FRESH TAKE
A FRESH TAKE
Trademark
Word
ABANDONED
Owner:
Serial:87390691
Filed:Mar 29, 2017
Classes:34
NEWPORT PLATINUM
NEWPORT PLATINUM
Trademark
Combined
ABANDONED
Owner:
Serial:87390692
Filed:Mar 29, 2017
Classes:34
NEWPORT PLATINUM SMOOTH MENTHOL NEWPORTPLATINUM SMOOTH MENTHOL A FRESHTAKE REFRESHINGLY SMOOTH MENTHOL
NEWPORT PLATINUM SMOOTH MENTHOL NEWPORTPLATINUM SMOOTH MENTHOL A FRESHTAKE REFRESHINGLY SMOOTH MENTHOL
Trademark
Combined
ABANDONED
Owner:
Serial:87390699
Filed:Mar 29, 2017
Classes:34
Goods & Services
"SMOOTH MENTHOL"
NEWPORT PLATINUM SMOOTH MENTHOLNEWPORT PLATINUM SMOOTH MENTHOL NEWPORT PLATINUM A FRESH TAKE REFRESHINGLY SMOOTH MENTHOL
NEWPORT PLATINUM SMOOTH MENTHOLNEWPORT PLATINUM SMOOTH MENTHOL NEWPORT PLATINUM A FRESH TAKE REFRESHINGLY SMOOTH MENTHOL
Trademark
Combined
ABANDONED
Owner:
Serial:87390705
Filed:Mar 29, 2017
Classes:34
Goods & Services
"SMOOTH MENTHOL"
NEWPORT PLATINUM SMOOTH MENTHOL
NEWPORT PLATINUM SMOOTH MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87375740
Filed:Mar 17, 2017
Classes:34
Registration:5581580
Registered:Oct 9, 2018
Goods & Services
Cigarettes; "SMOOTH MENTHOL"
NEWPORT PLATINUM SMOOTH MENTHOL
NEWPORT PLATINUM SMOOTH MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87375737
Filed:Mar 17, 2017
Classes:34
Registration:5581579
Registered:Oct 9, 2018
Goods & Services
Cigarettes; "SMOOTH MENTHOL"
NEWPORT SMOOTH SELECT MENTHOL
NEWPORT SMOOTH SELECT MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:87274439
Filed:Dec 20, 2016
Classes:34
Registration:5368009
Registered:Jan 2, 2018
Goods & Services
Class 034: Cigarettes
NEWPORT MENTHOL BLUE
NEWPORT MENTHOL BLUE
Trademark
Combined
REGISTERED
Owner:
Serial:87251802
Filed:Nov 30, 2016
Classes:34
Registration:5551478
Registered:Aug 28, 2018
Goods & Services
Cigarettes; "MENTHOL"
NEWPORT MENTHOL GOLD
NEWPORT MENTHOL GOLD
Trademark
Combined
REGISTERED
Owner:
Serial:87251799
Filed:Nov 30, 2016
Classes:34
Registration:5551477
Registered:Aug 28, 2018
Goods & Services
Cigarettes; "MENTHOL"
NEWPORT
NEWPORT
Trademark
Combined
REGISTERED
Owner:
Serial:87175904
Filed:Sep 19, 2016
Classes:34
Registration:5257800
Registered:Aug 1, 2017
Goods & Services
Cigarettes
NEWPORT NON-MENTHOL SMOOTH GOLD
NEWPORT NON-MENTHOL SMOOTH GOLD
Trademark
Word
ABANDONED
Owner:
Serial:86294858
Filed:May 29, 2014
Classes:34
Goods & Services
"NON-MENTHOL SMOOTH"
NEWPORT SMOOTH GOLD NON-MENTHOL
NEWPORT SMOOTH GOLD NON-MENTHOL
Trademark
Word
REGISTERED
Owner:
Serial:86241023
Filed:Apr 3, 2014
Classes:34
Registration:4740545
Registered:May 19, 2015
Goods & Services
Cigarettes; "SMOOTH" AND "NON-MENTHOL"
NEWPORT SMOOTH GOLD NON-MENTHOL
NEWPORT SMOOTH GOLD NON-MENTHOL
Trademark
Combined
REGISTERED
Owner:
Serial:86241336
Filed:Apr 3, 2014
Classes:34
Registration:4717973
Registered:Apr 7, 2015
Goods & Services
Cigarettes; "SMOOTH" AND "NON-MENTHOL"
LORILLARD LINK
LORILLARD LINK
Service Mark
Combined
CANCELLED
Owner:
Serial:86177093
Filed:Jan 28, 2014
Classes:35
Registration:4572481
Registered:Jul 22, 2014
NEWPORT NON-MENTHOL CIGARETTES
NEWPORT NON-MENTHOL CIGARETTES
Trademark
Combined
REGISTERED
Owner:
Serial:86146080
Filed:Dec 17, 2013
Classes:34
Registration:4571885
Registered:Jul 22, 2014
Goods & Services
"NON-MENTHOL" AND "CIGARETTES"

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