TRUE BLUE 100S Trademark
TRUE BLUE 100S is a USPTO trademark filed by Lorillard Licensing Company LLC. Status: Registered.
Prosecution Summary
Trademark Summary
TRUE BLUE 100S is a design mark featuring "TRUE" in blue on a gray rectangle with horizontal lines, a blue circle with white geometrical lines in a dark gray rectangle below, and "BLUE 100S" in green; colors blue, silver, gray, and white are claimed, with a disclaimer for "BLUE 100S". It covers cigarettes in International Class 034 and is registered on the Principal Register since November 15, 2022 (Reg. No. 6899054). The owner is Lorillard Licensing Company LLC, a North Carolina limited liability company. An opposition (No. 91295691) filed by owner Lorillard Licensing Company LLC against defendant TruProducts LLC's TRUPRODUCTS mark was instituted on December 13, 2024, sustained by Board decision, and terminated on March 18, 2025.
Trademark Facts
| Mark | TRUE BLUE 100S |
|---|---|
| Serial Number | 97056977 |
| Registration Number | 6899054 |
| Status | Registered |
| Filing Date | 2021-10-01 |
| Registration Date | 2022-11-15 |
| Mark Type | Combined |
| Nice Classes | 034 (Tobacco) |
| Owner | Lorillard Licensing Company LLC |
| Attorney of Record | William M. Bryner |
| Prosecution Events | 16 |
| Latest Event | NRCC on 2022-11-15 |
Goods & Services
Cigarettes; "BLUE 100S"