SERVE GOOD
RegisteredCombined Mark
•
Ownership
UF
Owner Name
Type: Organization / Corporation
Address
9399 West Higgins Road
Rosemont, IL 60018
Critical Dates
First Use Date
Aug 1, 2016
Filing Date
Feb 10, 2025
Registration Date
Sep 30, 2025
Mark Descriptions
Goods
Class 4
Chafing dish fuel
Class 8
Handles of wood for hand-operated hand tools; Table knives, forks and spoons of plastic
Class 16
Shopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper
Class 29
Pork; Bacon; Frozen fruits; Beef; Chicken breasts; Clams, not live; Eggs; Frozen chicken, namely, breaded chicken breast, chicken strips, and fried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultry, namely, chicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk...
Class 21
Serving platters not of precious metal; Disposable dinnerware, namely, bowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds
Class 30
Agave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls
Class 32
Fruit beverages and fruit juices
Mark Elements
Text Mark
SERVE GOOD
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description
The mark consists of the stylized stacked wording "SERVE GOOD" with a horizontal line design positioned below the stylized word "GOOD" and a horizontal line design that features three leaf designs above the stylized word "SERVE", all of which is positioned on top of a shaded circle design. The colors black and white represent background, outlining, shading, and transparent areas and are not claimed as features of the mark.
Design Search Codes
05.03.08
More than one leaf, including scattered leaves, bunches of leaves not attached to branches26.01.21
Circles that are totally or partially shaded.26.17.01
Bands, straight26.17.05
Bands, horizontal26.17.06
Bands, diagonalRelated Registrations
5166571
SERVE GOOD
LIVE - REGISTERED
Service MarkCombinedOwner: US Foods, Inc.
Status: SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
Record Details
Serial No.
87218274
Registration No.
5166571
Relation
Related registration
Important Dates
Filed
Oct 27, 2016
Registered
Mar 21, 2017
First Use
Jun 9, 2016
Goods & Services
Class 035
Wholesale distributorship services featuring foods, paper products, supplies, and equipment related to the food service industry
5678416
SERVE GOOD
LIVE - REGISTERED
Service MarkCombinedOwner: US Foods, Inc.
Status: SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
Record Details
Serial No.
87926138
Registration No.
5678416
Relation
Related registration
Important Dates
Filed
May 17, 2018
Registered
Feb 19, 2019
First Use
Jun 9, 2016
Goods & Services
Class 035Class 042
Providing consumer product information regarding product quality, ingredients, sources and packaging standards; Testing, analysis, and evaluation of the goods of others to assure compliance with industry standards relating to product quality, ingredients, sources and packaging
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 11:34 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The stylized mark SERVE GOOD, featuring stacked wording with horizontal lines, three leaf designs, and a shaded circle background, covers food service products including chafing dish fuel, plastic cutlery and tool handles, paper and plastic packaging like pizza boxes and napkins, serving platters and disposable tableware, meats and frozen foods, bakery items like breads and sauces, and fruit beverages across International Classes 004, 008, 016, 021, 029, 030, and 032. It is owned by US Foods, Inc., a Delaware corporation based in Rosemont, Illinois, and was filed under Section 1(a) use in commerce since August 2016. The mark is registered on the Principal Register as of September 30, 2025, with no active oppositions or legal proceedings noted.
Recent Activity
The application was filed on February 10, 2025, published for opposition on August 12, 2025, and registered on September 30, 2025, following an examiner's amendment in June 2025. A security interest assignment to Citicorp North America, Inc., as Agent was recorded on May 12, 2025.
USPTO
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