SERVE GOOD Trademark
SERVE GOOD is a USPTO trademark filed by US Foods, Inc.. Status: Registered.
Prosecution Summary
**Trademark Summary** The standard character mark **SERVE GOOD** covers food service products including chafing dish fuel; wood handles and plastic utensils; paper and cardboard packaging like shopping bags, pizza boxes, napkins, and tray covers; serving platters, disposable bowls and cups, cleaning sponges, straws, and gloves; meats, frozen foods, eggs, milk substitutes, and oils; breads, ice cream, sauces, pasta, coffee, and condiments; and fruit beverages and juices across International Classes 004, 008, 016, 021, 029, 030, and 032, with first use in commerce in August 2016. It is owned by **US Foods, Inc.**, a Delaware corporation based in Rosemont, Illinois. The mark is **registered** on the Principal Register as of September 30, 2025, with no active oppositions or legal proceedings
Trademark Facts
| Mark | SERVE GOOD |
|---|---|
| Serial Number | 99035686 |
| Registration Number | 7968919 |
| Status | Registered |
| Filing Date | 2025-02-10 |
| Registration Date | 2025-09-30 |
| Mark Type | Word |
| Nice Classes | 004 (Lubricants & Fuels), 008 (Hand Tools), 016 (Paper Goods), 021 (Housewares), 029 (Meats & Dairy), 030 (Staple Foods), 032 (Beverages) |
| Owner | US Foods, Inc. |
| Attorney of Record | Patrick J. Arnold Jr. |
| Prosecution Events | 15 |
| Latest Event | NRCC on 2025-09-30 |
Goods & Services
Agave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls; Handles of wood for hand-operated hand tools; Table knives, forks and spoons of plastic; Pork; Bacon; Frozen fruits; Beef; Chicken breasts; Clams, not live; Eggs; Frozen chicken, namely, breaded chicken breast, chicken strips, and fried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultry, namely, chicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk; Oat milk; Cows' milk; Olive oil for food; Vegetable salads; Salami; Shortening; Shopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper; Chafing dish fuel; Fruit beverages and fruit juices; Serving platters not of precious metal; Disposable dinnerware, namely, bowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds