Goods

Trademark Class 28: Toys, Games & Sports Equipment

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

204,400live trademarks

Filing Activity

Trademark applications and registrations in Class 28 over the past 15 years.

Class 28 covers games, toys, playthings, video game apparatus, gymnastic and sporting articles, and Christmas tree decorations. It is one of the highest-volume classes, driven by the massive global markets for toys, sports equipment, and gaming hardware.

The class's top filers — Hasbro, Mattel, and Nintendo — represent the traditional toy, doll, and video game hardware segments. Class 28 is where gaming consoles, controllers, and physical game apparatus are classified, making it a critical filing for entertainment technology companies. Sporting goods manufacturers from golf club makers to fitness equipment brands also file heavily here. The inclusion of Christmas tree decorations adds a seasonal retail dimension to an otherwise year-round category.

The single most important classification boundary in Class 28 is with Class 9: video game software and downloadable games belong in Class 9, while the physical hardware and apparatus for playing video games belongs in Class 28. This distinction has generated extensive USPTO examination guidance and continues to challenge applicants in the gaming industry. Playing cards are classified in Class 16, not Class 28. Sporting clothing belongs in Class 25. Sporting protective gear can fall in either Class 28 or Class 9 depending on its nature, creating another frequently contested boundary.

Toy and game companies almost always file in both Classes 28 and 9 to cover physical products and digital extensions. Entertainment brands add Class 41 for entertainment services. Sporting goods brands pair Class 28 with Class 25 for athletic apparel. The class's breadth — spanning board games, action figures, exercise machines, golf clubs, and holiday ornaments — means that applicants must provide precise identifications of goods to avoid overly broad or ambiguous filings.

What's Included in Class 28

Class 28 includes mainly toys, apparatus for playing games, sports equipment, amusement and novelty items, as well as certain articles for Christmas trees.

  • amusement and game apparatus, including controllers therefor;
  • novelty toys for playing jokes and for parties, for example, carnival masks, paper party hats, confetti, party poppers and Christmas crackers;
  • hunting and fishing tackle, for example, fishing rods, landing nets for anglers, decoys, hunting game calls;
  • equipment for various sports and games.
  • Christmas tree candles (Cl. 4), electric lights for Christmas trees (Cl. 11), confectionery and chocolate decorations for Christmas trees (Cl. 30);
  • diving equipment (Cl. 9);
  • sex toys and love dolls (Cl. 10);
  • clothing for gymnastics and sports (Cl. 25);
  • certain gymnastic and sporting articles, for example, protective helmets, goggles and mouthguards for sports (Cl. 9), sporting firearms (Cl. 13), gymnasium mats (Cl. 27), as well as certain fishing and hunting equipment, for example, hunting knives, harpoons (Cl. 8), hunting firearms (Cl. 13), fishing nets (Cl. 22), that are classified according to other functions or purposes.
🎲 Board games and card games
🧸 Action figures and dolls
🎮 Video game consoles and controllers
🏈 Footballs, basketballs, and soccer balls
🎣 Fishing rods and tackle
🎄 Christmas tree ornaments
🧩 Puzzles and building blocks
🏌️ Golf clubs and tennis rackets

Top Filers in Class 28

#OwnerFilings
1ARISTOCRAT TECHNOLOGIES AUSTRALIA PTY. LTD.1,157
2LIGHT & WONDER, INC.838
3IGT813
4MATTEL,INC.695
5MAISON BATTAT, INC.642
6HASBRO. INC.600
7Euro Games Technology Ltd.590
8KONAMI GAMING, INC.558
9MATTEL, INCORPORATED470
10KARSTEN MANUFACTURING CORPORATION387

Top Law Firms in Class 28

#FirmTotal
1MATTEL, INC.9,439
2Aristocrat Technologies, Inc.2,692
3Overseas Operation Services, Inc. DBA Flatfee Corp.2,185
4LegalForce RAPC Worldwide, P.C.1,886
5IGT, In-House Counsel1,712
6TIANYU LAW GROUP, INC.1,689
7LZ Legal Services, LLC1,486
8Fross Zelnick Lehrman & Zissu, P.C.1,432
9Kunzler Bean & Adamson1,406
10Muncy, Geissler, Olds & Lowe, P.C.1,385

Recent Registrations

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Explore 204,400 live trademarks in Toys, Games & Sports Equipment. Search by name, owner, or serial number — then filter by Class 28.

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Frequently Asked Questions

Are video games in Class 28 or Class 9?

Video game hardware (consoles, controllers, VR headsets) belongs in Class 28. Video game software (downloadable games, game apps) belongs in Class 9. Most gaming companies file in both classes.

Does Class 28 cover fitness equipment?

Gymnastic and sporting articles (dumbbells, treadmills, exercise bikes) belong in Class 28. However, wearable fitness trackers are in Class 9, and gym clothing is in Class 25.

Are Christmas decorations in Class 28?

Decorations specifically for Christmas trees belong in Class 28. General home decorations and ornaments are classified elsewhere: in Class 20 (non-metal decorative items) or Class 14 (precious metal ornaments).

What about outdoor playground equipment?

Playground equipment (swings, slides, climbing structures) designed for recreational use belongs in Class 28. Permanently installed construction-grade playground structures may also fall under Class 19 or Class 6.

Where do drone toys and RC cars belong?

Toy drones and remote-controlled vehicles operated for recreation belong in Class 28 as toys and playthings. Commercial or professional drones used for photography, surveying, or delivery are classified in Class 12 (vehicles) or Class 9 (electronics). The intended use determines the classification.

Are trading cards in Class 28 or Class 16?

Playing cards and trading card games (like collectible card games) are classified in Class 28 as games. Printed trading cards without a game mechanic — such as sports cards collected for display — may fall under Class 16 (printed matter). Most trading card brands file in both classes.

Does Class 28 cover smart home fitness equipment?

Yes. Connected fitness equipment like smart exercise bikes, interactive treadmills, and digital weight systems belong in Class 28 as gymnastic and sporting articles. The companion software or app would be classified in Class 9, and streaming fitness classes fall under Class 41 (entertainment services).

Where are inflatable pool toys classified?

Inflatable pool toys, floats, and water toys belong in Class 28 as playthings. Inflatable swimming pools themselves may also be in Class 28. However, inflatable boats used for actual navigation belong in Class 12 (vehicles).

Are board game cafes covered by Class 28?

No. Class 28 covers the physical board games and game pieces. A board game cafe or gaming lounge would need Class 43 (food service) and Class 41 (entertainment services). The game publisher files in Class 28; the venue operator files in Classes 41 and 43.

Does Class 28 cover esports team merchandise?

The physical gaming peripherals (controllers, arcade sticks) belong in Class 28. Team jerseys and apparel belong in Class 25. Digital content and game software fall under Class 9. Esports tournament services are Class 41. An esports organization typically files in four or more classes.