Statistical Analysis

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• Class 42 Filings Up 32% Year Over Year as September 2026 Tops September 2025

  Counting applications filed directly with the USPTO, Class 42 filings rose 32.4% from September 2025 to 6,629, and total U.S.-direct applications reached 55,636, up 3.2% from a year earlier.

  Oct 5, 2026
• Amazon Filed a Trademark for DUCKLABS the Same Day It Announced Buying DuckLabs

  On August 26, Amazon Technologies filed a trademark application for DUCKLABS — the same day AWS announced it had signed a definitive agreement to acquire DuckLabs, the Amsterdam company behind the

  Sep 5, 2026
• Fighting Back, Part 1: What the Cure-Rate Data Actually Says About Beating a Refusal

  We measured every US trademark application filed in January 2022 - 46,443 files. More than half drew a refusal letter, roughly half of the refused still registered, and even a final refusal only nudged the odds.

  Sep 2, 2026
• You can brand humanity. You can't certify it yet.

  4,806 live certification marks out of 3,648,971 registrations — about one in 760. Ten "certified human" applications since 2023, none registered, and the one-letter difference that explains why.

  Aug 23, 2026
• July 2026 Trademark Filings Top Every July Since 2016

  With late-arriving filings counted, July 2026 produced 59,030 U.S. trademark applications as of October 6, the most of any July since 2016 and 803 more than July 2019.

  Aug 5, 2026
• The USPTO Filed a Trademark Before Itself — Then Quietly Withdrew It. The File History Raises Questions.

  The USPTO owns two abandoned BOARD OF PEACE applications it entered by a petition route it has never used before. The prosecution record raises real questions.

  Jul 27, 2026
• We Said There Was No Trump Airport Trademark. We Were Wrong — Here Is the Search Mistake That Caused It.

  Two live applications for DONALD J. TRUMP INTERNATIONAL AIRPORT were published for opposition on July 21. Our owner-name search missed them entirely — here is why that search fails, and what to do instead.

  Jul 25, 2026
• An EU Court Just Told OpenAI It Can’t Own Its Own Name. The U.S. Register Says the Same Thing.

  Citigroup registered OPENAI in 2014 and lost it to an unfiled form. OpenAI has been frozen for 1,032 days. And AI-named marks land on the trademark register’s second tier at five times the normal rate.

  Jul 23, 2026
• Meta's New Smart Glasses Show Up on the Trademark Register the Same Day It Launched Them

  On June 23, Meta unveiled its first in-house smart-glasses line — the $299 Meta Adventurer, the $299 Meta Fury, and the $399 Kylie Jenner–designed Starfire.

  Jul 5, 2026
• 2026 Is Filing Trademarks Faster Than Any Year Since the 2021 Boom

  Through April, 2026 has produced 225,274 trademark filings — the most in any January-to-April stretch since the pandemic-era surge of 2021.

  Jun 4, 2026
• USPTO Trademark Filings Posted Their Second-Strongest May in 11 Years

  U.S. trademark filings hit 56,635 in May 2026 — the second-strongest May in 11 years — as Class 42 jumped 39.5% and year-to-date volume ran 11.0% ahead of 2025.

  Jun 4, 2026
• Nike Filed Bronny James's 'B9' Logo in February. By April, the USPTO Said No.

  The most newsworthy thing on the February register isn't a number — it's a two-character mark.

  Jun 4, 2026
• Netflix Filed a Trademark for a Product It Hasn't Named Yet — Twice in One Week

  The most interesting filing on the January register doesn't match anything Netflix has announced. On Jan. 26 the company filed NETFLIX V/RTUALS (99615322); three days later, on Jan.

  Jun 4, 2026
• Disney Filed Its IMAX Rival Two Weeks Before Announcing It — Inside a Record March on the Trademark Register

  On March 30, Disney Enterprises filed a trademark application for INFINITY VISION.

  Jun 4, 2026
• Google's Trademark Filings Read Like a Product Catalog — Because They Are

  In October, Google filed U.S. trademark applications for OPAL, STITCH, PORTRAITS and MAGIC CUE. Three of those four are products you can already use.

  Jun 4, 2026
• Amazon Filed the 'Amazon Leo' Trademark the Day It Killed 'Project Kuiper'

  When Amazon retired the Project Kuiper code name and rechristened its satellite-internet constellation Amazon Leo on November 12, it did something the press release didn't mention: the next day, it

  Jun 4, 2026
• Samsung Filed Its CES Headliners Before the Keynote — and December Closed 2025 at a Post-2020 High

  Samsung spent the last three days of December quietly putting its CES 2026 vocabulary on the federal trademark register. AI VISION (99571762) and FOODNOTE (99572665) landed Dec.

  Jun 4, 2026
• Amazon Filed for VEGA Days Before Launching Its Fire TV Operating System — and It Wasn't September's Only Pre-Launch Tip-Off

  On September 30, Amazon filed a U.S. trademark application for VEGA (99420471). Days later, it launched Vega OS, its new Linux-based Fire TV operating system, on the Fire TV Stick 4K Select.

  Jun 4, 2026
• Google Filed PIXELSNAP Days Before Naming Its MagSafe Rival — Inside a Top-Three August on the Trademark Register

  Two days before Google publicly unveiled Pixelsnap, the magnetic charging system that became the headline accessory story of the Pixel 10 launch, the company had already done the quiet part: on Aug.

  Jun 4, 2026
• Samsung Trademarked Its Micro RGB Display Tech Two Months Before the TV Shipped

  Samsung filed MICRO RGB TECHNOLOGY with the USPTO on June 16, 2025, serial 99236395.

  Jun 4, 2026
• USPTO Trademark Filings Hit Strongest July Since 2021 as Tech Classes Jump

  July did not look like a summer lull: USPTO trademark applications reached 54,850, the strongest July since 2021 and the fourth-highest July in the 10-year same-month history we track.

  Jun 4, 2026
• The Busiest U.S. Trademark Firms Aren't Who You Think

  Set aside the flat-fee filing platforms — the Swyfts and LZ Legals that file in five figures — and look only at actual law firms. You'd expect the leaderboard to read like the AmLaw 200. It doesn't. The…

  Jun 3, 2026
• Trademark Filing Services: What a Flat Fee Really Buys

  The single largest source of new U.S. trademark applications isn't a law firm — it's the flat-fee filing service. Two of them, Swyft Legal and LZ Legal Services, each filed more than 10,000 applications in the past year, more than any traditional firm in the country.

  May 31, 2026
• Who Files the Most Trademarks — and Who Abandons Them

  Ask most people which firms file the most U.S. trademark applications and they'll name the big IP practices. The filing record says something more interesting: the highest-volume filing operations are three very different kinds — and a filing's odds of dying within a year swing from 1 in 200 to 1 in 4 depending on which you used.

  May 31, 2026
• Understanding USPTO Examining Attorney Profiles: Registration Rates, Case Volume, and What They Mean for Your Application

  When you file a trademark application with the USPTO, it gets assigned to an examining attorney. That assignment can have a meaningful impact on the trajectory of your application.

  Apr 13, 2026
• How Trademark Applicants Actually Win Office Actions: A Data-Driven Analysis

  We analyzed nearly 14,000 verified winning trademark office action cases across 14 refusal types, extracted nearly 19,000 individual arguments, and compared winning responses against over 11,500 losing cases. The results reveal which strategies lead to registration on the Principal Register and which don't.

  Apr 7, 2026
• USPTO Letter of Protest Success Rates Shift

  That is the question more trademark practitioners seem to be asking in 2026.

  Mar 6, 2026
• The 45-Class Gambit: What Maximum Trademark Coverage Reveals About Brand Ambition

  I built GleanMark to make trademark data accessible. This is part of a series where I use our platform to tell stories the data reveals — and the story that keeps surfacing when I look at filing behavior across all 45 Nice classes is that a small number of brands are playing a fundamentally different game than everyone else.

  Mar 5, 2026
• What 1,500 Trademarks Tell You About Mattel

  That number stopped me cold. Not because it is the largest corporate portfolio I have seen -- it is not.

  Mar 5, 2026
• When a Trademark Portfolio Stops Being Protection and Starts Being Infrastructure

  I built GleanMark to make trademark data accessible. This is part of a series where I use our platform to tell stories the data reveals — stories that are hard to see when you are working one filing at a time.

  Mar 5, 2026
• Kanye West Has Filed 799 Trademarks. Only 46 Are Still Alive.

  The first-ever analysis of celebrity trademark portfolios reveals who's building empires, who's burning money, and who's quietly running the tightest brand operation in entertainment.

  Mar 3, 2026
• USPTO Trademark Pendency: Current Wait Times and What to Expect in 2026

  As of October 1, 2026, the USPTO reports 4.3 months from filing to a first action and 10.4 months to registration, allowance or abandonment, down from 8.5 and 14.6 months in fiscal 2023.

  Feb 19, 2026
• Annual USPTO Intelligence Report: 2025 Year in Review

  The USPTO logged 620,217 trademark filings in 2025 — a 3.9% increase over 2024 — as technology and entertainment led growth and brand investment stayed resilient despite economic uncertainty.

  Jan 30, 2026
• Who Files US Trademarks? Inside the World of USPTO Correspondents

  Every trademark application filed with the United States Patent and Trademark Office (USPTO) requires a correspondent—the designated point of contact responsible for all official communications.

  Nov 30, 2025