Feature highlight: Fame Rulings research

Hi! This is Howard Katzenberg, GleanMark's founder. When an opposer says its mark is famous, you want to know one thing fast: has the Trademark Board ever agreed, and what exactly did it say? GleanMark's Fame tab shows you the Board's rulings, in the Board's own words.

The Fame tab sits on GleanMark's USPTO Research page. It collects the Board's rulings on whether a mark is famous, newest first. On the left, the rulings that found a mark famous. On the right, the ones that did not.

Say your client's mark includes the word MONSTER, and the opposer says MONSTER is famous. I type MONSTER.

The Board found MONSTER ENERGY famous for energy drinks in four cases. But on the right, the single word MONSTER was not proven famous, twice.

Here's why, in the Board's words. In one opinion from July 2023, the Board found that MONSTER ENERGY has "great commercial strength to the level of fame for energy drinks." But most public use of the word MONSTER is in combination with ENERGY, so "we cannot find on this record that the single word MONSTER is famous for energy drinks."

That's the Board's reasoning, quoted and dated, with the opposition number beside it, ready for your brief. The number opens the case. Under the quote are the registrations with that exact wording. And a precedential decision is marked Landmark.

Fame also has two bars. The Board found Monster's claw logo famous for likelihood of confusion, but "not sufficiently famous for dilution purposes." The chip on each card tells you which bar a ruling cleared.

Dilution needs the higher bar, which the tab calls a household name. Tick it, and you see the rulings that cleared it, like BARBIE and DIOR.

To check what the Board has said about the marks in your own cases, start a free trial or book a short walkthrough at gleanmark.com.