USPTO Trademark Filings Hit Strongest July Since 2021 as Tech Classes Jump
July did not look like a summer lull: USPTO trademark applications reached 54,850, the strongest July since 2021 and the fourth-highest July in the 10-year same-month history we track.
Founder, GleanMark
July did not look like a summer lull: USPTO trademark applications reached 54,850, the strongest July since 2021 and the fourth-highest July in the 10-year same-month history we track. The surprise inside the surge was the tech-and-content mix — Class 41 filings rose 30.2% year over year, Class 42 rose 29%, and recognizable filers including Apple, Samsung, Microsoft, Amazon, Meta, and Netflix all showed up in the month’s notable-mark feed.
My read: this likely reflects two engines running at once. AI and software-company formation appear to be pushing software, devices, education, and entertainment classes higher, while the online-seller ecosystem keeps feeding the register through brand-registry and e-commerce filings. July’s 8.7% month-over-month rebound matters, but the better story is that this was a historically strong July, not just a better month than June.
What We Found
- July was the strongest July since 2021: 54,850 USPTO trademark applications were filed, trailing only July 2019, 2020, and 2021 in the 10-year July history.
- 2025 is running ahead of last year: year-to-date filings through July reached 359,290, up 5.2% from 341,421 through July 2024 and the highest through-July total since 2021.
- Content and software classes broke out: Class 41 reached 6,716 filings, up 30.2% year over year, while Class 42 reached 5,389 filings, up 29%.
- Apple’s care-and-Shazam cluster was the month’s most pitchable filing set: APPLECARE ONE (99297630), CARE ONE (99297718), CARE (99301969), CARE+ (99302165), and S SHAZAM (99297220) were filed across July 22–24.
- McDonald’s led TTAB plaintiffs: MCDONALDS CORPORATION filed 10 opposition or cancellation proceedings in July.
Filing Volume
| Month | Total Filings | MoM Change |
|---|---|---|
| July 2025 | 54,850 | 8.7% |
| June 2025 | 50,447 | 4.1% |
| May 2025 | 48,440 | -8.2% |
| April 2025 | 52,785 | -0.3% |
| March 2025 | 52,969 | 38.1% |
| February 2025 | 38,348 | -37.6% |
| January 2025 | 61,451 | 14.9% |
| December 2024 | 53,459 | 11.9% |
| November 2024 | 47,795 | -9.8% |
| October 2024 | 52,967 | 3.2% |
| September 2024 | 51,308 | 1.8% |
| August 2024 | 50,411 | -0.6% |
| July 2024 | 50,715 | — |
July’s 54,850 filings make it the strongest July since 2021. That is the right frame: the month was not just up 8.7% from June; it outperformed every July in the post-2021 period and ranked fourth among the 10 July cohorts shown below.
The year-to-date view backs that up. Through July, 2025 reached 359,290 filings, compared with 341,421 through July 2024 — a 5.2% increase. It is still below the 2021 through-July peak of 420,000, but it has moved clearly above the 2022, 2023, and 2024 year-to-date levels in the comparison set.
Against July 2024, the month was up 8.2%, from 50,715 to 54,850 applications. After a January spike, a February drop, and a spring return to the low-50,000 range, July pushed the series back toward the high end of the past year’s monthly band.
Every July, 2016–2025
| Year | July Filings |
|---|---|
| 2016 | 32,049 |
| 2017 | 37,076 |
| 2018 | 38,745 |
| 2019 | 58,226 |
| 2020 | 57,620 |
| 2021 | 55,282 |
| 2022 | 44,184 |
| 2023 | 43,456 |
| 2024 | 50,715 |
| 2025 | 54,850 |
July 2025 was the fourth-strongest July in this 10-year view and the strongest since 2021.
NICE Class Leaderboard
| Rank | NICE Class | Description | Filings | MoM | YoY |
|---|---|---|---|---|---|
| 1 | 9 | Electrical, scientific, and downloadable software goods | 7,173 | 8.4% | 17.9% |
| 2 | 41 | Education and entertainment services | 6,716 | 5.4% | 30.2% |
| 3 | 35 | Advertising, business, and retail services | 5,907 | 6.1% | 8.1% |
| 4 | 25 | Clothing, footwear, and headwear | 5,617 | 4.9% | 4.7% |
| 5 | 42 | Scientific and technology services; software and SaaS | 5,389 | 12.7% | 29% |
| 6 | 3 | Cosmetics and cleaning preparations | 2,939 | 7.8% | 13.7% |
| 7 | 5 | Pharmaceuticals, supplements, and sanitary preparations | 2,907 | 6.6% | 15.9% |
| 8 | 28 | Toys, games, and sporting goods | 2,729 | 11.7% | -0.4% |
| 9 | 21 | Household utensils, cookware, and containers | 2,589 | 14% | -10.2% |
| 10 | 16 | Paper goods and printed matter | 2,188 | 7.5% | 1.5% |
| 11 | 36 | Insurance, financial, and real estate services | 2,159 | 8% | 6.3% |
| 12 | 20 | Furniture and plastic goods | 2,004 | 21.4% | -4.3% |
| 13 | 44 | Medical, beauty, and agricultural services | 1,737 | 3.4% | 16.2% |
| 14 | 30 | Staple foods | 1,698 | 10.7% | 12.8% |
| 15 | 11 | Lighting, heating, cooling, and sanitary apparatus | 1,594 | 11.9% | -7.3% |
The class leaderboard counts Nice classes, not applications, so it measures the mix of goods and services claimed across filings rather than a one-to-one application count. Even with that caveat, the pattern is hard to miss: Class 9 led the month with 7,173 class filings, and the next tier was dominated by education, entertainment, software, business services, and apparel.
The real movement is year over year. Class 41 was up 30.2%, and Class 42 was up 29%, which fits the broader story of companies protecting content, AI-enabled services, developer tools, SaaS products, training, and media-adjacent brands. Class 9, the goods-side home for software and electronics, was also up 17.9%.
Not every large class participated equally. Class 21, household goods, was down 10.2% year over year despite a 14% month-over-month lift, and Class 11 was down 7.3% year over year. That split is why July looks less like a generic filing rebound and more like a tech, content, and services-heavy month.
Top Filing Owners
| Owner | Filings | Prior Month | MoM |
|---|---|---|---|
| ALLSEASON IPCO, LLC | 57 | 0 | — |
| ASTRAL IP ENTERPRISE LTD. | 33 | 1 | 3,200% |
| LIGHT & WONDER, INC. | 33 | 46 | -28.3% |
| TUB WORKS, LLC | 33 | 18 | 83.3% |
| ONEBOOK LLC | 29 | 24 | 20.8% |
| NEW YOU BRANDS, INC. | 28 | 0 | — |
| FOUR HORSEMEN ENTERTAINMENT, L.L.C. | 26 | 0 | — |
| Anode Technology Company | 24 | 0 | — |
| VARADA CONSULTING, LLC | 22 | 0 | — |
| COILHOSE PNEUMATICS, INC. | 22 | 0 | — |
| Amorepacific Corporation (manufacturers and merchants) | 20 | 1 | 1,900% |
| L'OREAL USA S/D, INC. | 20 | 23 | -13% |
The owner table is always a mix of real brand strategy and high-volume filing mechanics. ALLSEASON IPCO led the month with 57 filings, but the more recognizable commercial names are Light & Wonder, Amorepacific, and L’Oréal — gaming, beauty, and cosmetics businesses where portfolio maintenance and new product naming can generate steady volume.
A lot of raw owner volume still reads like batch filing activity tied to online commerce. That matters, but it is not the whole market. The more useful read is that consumer-product and platform-adjacent businesses are still willing to file in quantity even as examination backlogs and clearance risk remain part of the cost of doing business.
Top Correspondent Firms
| Firm | Filings | Prior Month | MoM |
|---|---|---|---|
| LZ Legal Services, LLC | 1,293 | 1,053 | 22.8% |
| Swyft Legal LLC | 746 | 765 | -2.5% |
| Overseas Operation Services, Inc. DBA Flatfee Corp. | 692 | 415 | 66.7% |
| Alioth Law P.C. | 581 | 352 | 65.1% |
| All West Law Group, PLLC | 354 | 434 | -18.4% |
| LegalForce RAPC Worldwide, P.C. | 332 | 329 | 0.9% |
| OUTSOURCE ASIA | 330 | 216 | 52.8% |
| Brown Brothers Law LLP | 300 | 229 | 31% |
| Sparring Legal LLP | 274 | 253 | 8.3% |
| Murray, Ziel & Johnston, PLLC | 251 | 265 | -5.3% |
| Grogan, Tuccillo & Vanderleedeen, LLP | 218 | 158 | 38% |
Correspondent volume remains heavily shaped by online and high-throughput filing services. LZ Legal Services alone accounted for 1,293 mapped filings, while Swyft Legal, Flatfee Corp., and LegalForce all remained near the top of the table.
Traditional and specialist firms still stand out when their month moves sharply. Alioth Law rose to 581 filings from 352, Brown Brothers reached 300, and Grogan, Tuccillo & Vanderleedeen rose to 218. Those are the firms to watch when trying to separate routine seller intake from concentrated client campaigns.
Notable Filings
"The trademark register is the cleanest public preview of a company's product roadmap — companies just don't realize how early they're talking."
— Howard Katzenberg, Founder, GleanMark
Apple: CARE, CARE+, CARE ONE, APPLECARE ONE, and S SHAZAM
Apple’s July filings were unusually clustered. On July 22, APPLE, INC. filed S SHAZAM (99297220) and APPLECARE ONE (99297630); on July 23, it filed CARE ONE (99297718); and on July 24, it filed CARE (99301969) and CARE+ (99302165).
The care marks read like service-plan, support, device-protection, or customer-relationship architecture around the AppleCare family. S SHAZAM points in a different direction: Shazam is one of Apple’s most recognizable music-discovery assets, and the “S” treatment may indicate refreshed branding, a stylized mark, or a companion identity. The hard fact is the filing window. Apple put this cluster on the register across three consecutive filing dates.
Samsung: AI OPTISCREEN, SKETCH NOW, and THE FREESTYLE+
SAMSUNG ELECTRONICS, CO., LTD. filed THE FREESTYLE+ (79432074) on July 23, SKETCH NOW (99303283) on July 25, and AI OPTISCREEN (79431879) on July 30.
THE FREESTYLE+ connects naturally to Samsung’s Freestyle projector branding. AI OPTISCREEN reads like a display, optimization, or viewing-technology name, while SKETCH NOW suggests creation, drawing, or interface functionality. Taken together, the filings sit squarely in the zone where consumer electronics companies are trying to make AI features sound like branded product experiences rather than buried settings menus.
Microsoft: M365
MICROSOFT CORPORATION filed M365 (99285995) on July 16.
M365 is already familiar shorthand for Microsoft 365, which makes the filing commercially interesting even without reading too much into it. Companies often protect the way customers actually say a product name, not only the formal house mark. The July 16 filing looks like that kind of shorthand-protection move: concise, platform-level, and useful across software, cloud, productivity, and enterprise services.
Amazon: STRATA and HOUSE OF DAVID
AMAZON TECHNOLOGIES, INC. filed HOUSE OF DAVID (99294722) on July 21 and STRATA (99313129) on July 31.
HOUSE OF DAVID reads like entertainment-title or content-franchise protection. STRATA is more ambiguous and therefore more interesting: the word suggests layers, infrastructure, data, mapping, geology, or storage. For Amazon, that could sit in consumer devices, cloud services, logistics, media, or a defensive house-mark posture. STRATA is one to watch.
Meta: META LAB
META PLATFORMS, INC. filed META LAB (99297374) on July 22.
The name reads like an R&D, creator, AI, hardware, or experimental-products umbrella. “Lab” marks are flexible: they can support public-facing innovation programs, developer tools, research content, or product incubation. For a company whose brand strategy spans social platforms, AI, virtual reality, smart glasses, and developer ecosystems, META LAB is broad enough to be useful across several lanes.
Netflix: KPOP DEMON HUNTERS
NETFLIX STUDIOS, LLC filed KPOP DEMON HUNTERS (99296783) on July 22.
The mark reads like entertainment-title protection with franchise optionality. A name this distinctive can travel beyond the core screen property into music, live events, games, collectibles, apparel, or publishing if the business case supports it. For reporters, the filing date is the hook: Netflix put the title into the trademark system on July 22, in the same week several other major platform and technology companies were filing brand architecture marks.
TTAB Activity
| Type | Filings | Prior Month | MoM |
|---|---|---|---|
| Oppositions | 711 | 662 | 7.4% |
| Cancellations | 269 | 251 | 7.2% |
| Plaintiff | Proceedings Filed |
|---|---|
| MCDONALDS CORPORATION | 10 |
| SNAP, INC. | 8 |
| ALO, LLC | 7 |
| FUENTE MARKETING, LTD. | 7 |
| INDUSTRIA DE DISEÑO TEXTIL, S.A.; (INDITEX, S.A.) | 6 |
| NEW ERA CAP, LLC | 6 |
| Cosmetic Warriors Ltd. | 6 |
TTAB filing activity rose on both fronts: 711 oppositions and 269 cancellations. McDonald’s led plaintiffs with 10 proceedings, the kind of volume consistent with a company that must police a short, famous family of restaurant and menu marks across many categories.
Snap’s eight proceedings are a different story: platform companies have to watch not only direct copycats, but also app, software, camera, messaging, and creator-economy marks that can crowd the same commercial space. The rest of the leaderboard is heavy with consumer-facing brands — Alo in apparel, Fuente in cigars, Inditex in fashion retail, New Era in headwear, and Cosmetic Warriors in cosmetics — where enforcement often follows the brand into adjacent goods, collaborations, and online retail channels.
Registration Rates
| Cohort Month | Total Filed | Registered | Registration Rate |
|---|---|---|---|
| July 2024 | 50,715 | 18,534 | 36.5% |
| June 2024 | 46,732 | 18,825 | 40.3% |
| May 2024 | 51,570 | 25,544 | 49.5% |
| April 2024 | 51,609 | 25,430 | 49.3% |
| March 2024 | 48,993 | 25,018 | 51.1% |
| February 2024 | 43,788 | 21,610 | 49.4% |
| January 2024 | 48,014 | 25,921 | 54% |
| December 2023 | 44,949 | 24,743 | 55% |
| November 2023 | 45,415 | 24,396 | 53.7% |
| October 2023 | 44,807 | 23,194 | 51.8% |
| September 2023 | 45,956 | 24,163 | 52.6% |
| August 2023 | 49,678 | 26,058 | 52.5% |
Older cohorts in this window generally sit around the low-50% registration-rate range, while the July 2024 cohort is lower at 36.5% because it is the newest cohort shown. The right read is maturity, not a sudden quality collapse.
Practitioner Takeaways
-
Treat July as a strong market, not a seasonal bounce. The month was the strongest July since 2021 and the year-to-date total is running 5.2% ahead of 2024.
-
Watch software, education, entertainment, and AI-adjacent services. Class 41 and Class 42 were the standout year-over-year movers, and Class 9 remained the largest class by volume.
-
Major-brand filing dates are useful roadmap clues. Apple’s July 22–24 cluster and Samsung’s late-July filings show how quickly product, support, AI, and content branding can surface in the register.
-
TTAB enforcement remains brand-driven. McDonald’s, Snap, Alo, Inditex, New Era, and Cosmetic Warriors show that aggressive policing is not limited to one sector; it follows consumer attention.
Methodology: figures cover USPTO trademark applications by filing date, from GleanMark's mirror of the full USPTO dataset (~14M records). Recent-month filings are ~99% pending — prosecution timing, not outcomes; registration rates use cohorts old enough to have matured. Firm totals cover filings mapped to a correspondent (~70% of the month). Informational, not legal advice.
Explore more USPTO data analysis on the GleanMark Insights blog.
More in this series
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